If you’re a fundraiser that’s daunted by data you may be surprised how much you’re already using it. Every time you segment your database, draft your budget forecast, or analyse a campaign to see if it can be saved with a tweak (or it’s time to let go), you’re using data.

In our increasingly connected world, it’s easier than ever for organisations to share their mission and ask for support. And, while that’s a great thing, it also means that capturing the attention of donors, volunteers, and supporters is more of a challenge than it was before.

Smaller charities are the heart of communities across the UK that keep tummies full, families connected, and kids playing. And during the pandemic and continuous lockdowns, it was smaller charities that used their networks and reach to support people.